JENNA PANNEK
RESUME
EDUCATION
The University of Georgia, Athens, GA
Graduation, December 2025
● Majors: Advertising, Minor in Communication Studies, Certificate in Entrepreneurship
● Honors: HOPE Scholarship Recipient
● Relevant Coursework: Insights and Analytics, Introduction to Graphic Design, Introduction to Public Relations, Principles of Marketing, Principles of Advertising, Media Literacy, Professional Media Writing, Media News and Consumers, Introduction to Public Affairs Communications
SKILLS
● Adobe Photoshop certified (LinkedIn Learning - Learning Photoshop)
● Adobe InDesign certified (Linkedin Learning - Indesign 2023 Essentials Training)
● Creating inclusive content certified (Linkedin Learning - Creating Inclusive Content)
● Google Analytics certified
● Klaviyo (Email and SMS marketing)
● Photography
● Canva
● Shopify
PROFESSIONAL EXPERIENCE
Christopher Mobley, Digital Marketing Specialist, Athens, GA May 2023 - Present
● Create 5-10 curated marketing pieces per week across social media via Canva, Klaviyo, Facebook Meta, and TikTok
● Analyze market trends through Shopify analytics to assess the effectiveness of brand messaging and improve strategy
● Engage in exceptional customer service tailored to prospective buyer needs and preferences
● Implement inventory control measures to sustain stock levels and order plans efficiently
Looms and Lighting, Interior Design Marketing Intern, Gainesville, GA July 2020 - July 2022
● Developed targeted social media campaigns to attract new customers and drive brand awareness
● Served ~10 customers per week alongside lead interior designer
● Gained experience in logistical management through a fast-paced work environment
● Assisted with on-site visits and gained hands-on experience in project implementation and construction coordination
Padgett North Georgia Tax Consulting, Intern, Gainesville, GA January 2020 - May 2020
● Assisted in planning and preparing business services for clients alongside head advisor
● Organized calls and scheduled upcoming meetings for the head advisor
● Maintained copy needs; assisted in basic daily operations and errands
LEADERSHIP AND RELEVANT EXPERIENCE
Alpha Delta Pi Sorority
Affiliate Chair, Athens, GA November 2023 - Present
● Facilitate the seamless transition of reaffiliate members into the Beta Nu chapter
● Lead as a dedicated resource, offering personalized guidance and support throughout the onboarding process
● Responsible for the maintenance of the Affiliate Member Education manual and keeping members informed during chapter meetings
Archivist, Milledgeville, GA November 2021 - November 2022
● Identified, acquired, and preserved archival materials that document the history of the Zeta Iota chapter
● Developed and directed public exhibits and presentations via various media forms
Shop with A Bulldawg at UGA, Student Volunteer, Athens, GA November 2023
● Raised $120 in donations to support an event aimed at providing holiday gifts and joyful experiences for elementary school students
● Provided personalized attention to the child, ensuring their holiday wishes were fulfilled while promoting a positive atmosphere
Public Relations Student Society of America, Social Media Committee Member, Athens, GA September 2023 - Present
● Create content alongside a team of 8 members in the strategy and execution of 3 social media posts weekly to promote
the PRSSA activities and initiatives
● Develop and maintain a content calendar to schedule posts effectively coordinating with other committee members to
align content with events and goals
● Stay up-to-date with social media trends and industry practices to ensure the PRSSA's online presence remains fresh
and innovative
Clarke County Mentor Program, Student Mentor, Athens, GA August 2023 - Present
● Serve as a mentor to a 3rd-grade student at Fowler Drive Elementary school
● Design and implement age-appropriate activities and educational games that encouraged my mentee's curiosity and enthusiasm for learning